KEYNOTE SPEAKER · WORKSHOP LEADER · BUSINESS STRATEGIST
Kat Shepherd turns business strategy into stories your audience will act on.
For nearly 30 years, Kat has helped entrepreneurs and organizations grow. She brings that experience to the stage with practical strategy, smart use of AI, and lessons drawn from the movies everyone has seen.
1997
Business owner since
25+ Years
Teaching in college classrooms, the U.S. Air Force, and SCORE
BizFlixTalk™
Creator of the business-through-movies education brand
Talks That Leave Audiences Ready to Act
Every talk can be delivered as a keynote, a breakout, or a hands-on workshop, and tailored to your audience.
From the Movies to the Marketplace
Business Lessons Hiding in Plain Sight
The stories we watch are full of business lessons: launches that flopped, empires that scaled, leaders who got it wrong. Kat shows audiences how to spot those patterns and apply them to their own work, using her W.A.T.C.H. Method from BizFlixTalk™.
Audience walks away with: a simple, repeatable way to turn any story into a business decision.
Practical AI for Small Business
Work Smarter Without the Tech Overwhelm
AI is no longer optional, but most small business owners don't know where to start. Kat cuts through the hype and shows where AI saves real time in marketing, planning, and operations.
Audience walks away with: three AI uses they can put to work the next day.
Growth Reality Check
Is Your Business Ready to Scale?
Many businesses try to grow before the foundation can hold it. Kat walks audiences through an honest look at money, capacity, systems, and leadership, so growth doesn't break what already works.
Audience walks away with: a clear read on what to fix, build, or grow first.
Messages That Move People
The CASE 180 Framework
Most marketing lists features. Kat's CASE 180 framework helps businesses connect what they offer to what customers feel, and tell a story people remember.
Audience walks away with: a stronger core message for their business, drafted in the session.
Built for Your Event
Keynote
30–60 minutes
Conferences, annual meetings, award luncheons
Breakout or Panel
45–75 minutes
Conference tracks and moderated discussions
Workshop
Half day or full day
Hands-on training where attendees build something
Virtual
Any format above
Webinars, online summits, member series
Who books Kat: economic development organizations, chambers of commerce, small business centers, colleges and universities, entrepreneur programs, nonprofits, and corporate teams.
Meet Kat
Kat Shepherd has been building businesses since 1997, and teaching others how to build theirs for more than 25 years. She has trained in college classrooms, in the U.S. Air Force, and through SCORE.
She is the founder of Improve Your Business Game and the creator of BizFlixTalk™, a business education brand that teaches strategy through the movies people already love. Her approach blends real-world strategy, practical AI, and storytelling, so audiences don't just take notes; they leave with a plan.
Off stage, Kat is a curious, adventurous spirit who believes life should be experienced, not merely observed.
TESTIMONIALS
What Clients and Colleagues Say
“Kat has a rare gift for transforming big ideas into actionable strategies that create measurable results and lasting impact.”
— LT Douglass
“Kim’s team delivered the training, meeting all timelines and curriculum goals. The training was well received and the DSL launch and implementation were a success… Her technical skills are sharp and energy level boundless.”
Randy Tillman
Former SBC Training Project Manager; Field Services Manager, Riverside Public Utilities
“Kim’s energy, resourcefulness, and hard work enabled students to achieve new levels of knowledge and proficiency. Her unique style of teaching urged students to pay attention.”
Sam B. McCall
Area Manager, AT&T California
“We have found her expertise, professionalism and unbridled energy to be extremely helpful and always refreshing. Our employees enjoy her methods … and actually look forward to classes with her.”
Gary Burt
Director, Human Resource Services, Williams Furnace
“Kim has a comfortable and commanding presence when making presentations … Kim delivered interesting and challenging lessons that engaged her classmates in learning and applying new concepts.”
Ellen L. Siler
Instructor, Workforce Education, Southern Illinois University
“Kim’s ability to visualize a training solution and develop a very creative method to solve the problem is a trait that I very rarely see.”
David C. Taylor, Ed.D.
Program Coordinator, Workforce Education and Development, Southern Illinois University Carbondale
“Kim is a very credible, reliable, and a goal-oriented team player; I highly recommend her wholeheartedly.”
Arnold W. McClain
Managing Consultant, SAVVIS; former colleague at CompUSA Technology Training
“Kim was a very good instructor and has a great personality that moves the class along at a good pace and makes it interesting and fun.”
— Training participant, course evaluation
Bring Kat to Your Next Event
Tell Kat about your audience, date, and goals. She'll tailor a talk that fits your event and leaves your attendees ready to act.